So now to actually see the backlink page, click one of the domains. The default primary dimension is “source”. Use primary dimensions to see backlink sources and landing pages receiving backlinks. So if you’re not seeing data for certain audience segments, it’s not a problem. Because that audience is also acquisition traffic. For certain audience segments, you won’t see any data. And you’ll also see comparative data throughout the report.Īudience segments paint a picture of your backlink visitors. Now you’ll see the percentage of traffic from your new audience segment.But if it’s your first time, give “new users” a try. You can also browse through the list of audience segment options. Then, use the search box to find specific audiences.First, click “Add Segment” at the top of your Referral Report.This technique breaks down different visitor “types” coming to your site through backlinks. Start slicing and dicing your backlinks using audience segments. Here are a few advanced techniques you can use when checking backlinks. With the basics now in the books, it’s time to start having fun. Advanced Techniques for Checking Backlinks in Google Analytics Keep reading to learn advanced techniques for checking backlinks. You now know how to check backlinks in Google Analytics. The referral traffic report is where your backlink data lives. Step Three – Check your Backlinks Using the Referral Report Then, click the “All Traffic” drop down.This will drop down all acquisition reports. Click “Acquisition” in the left-hand menu.So here’s how to navigate to your backlink report. Google categorizes backlink traffic under “acquisition” data. Step Two – Dropdown Acquisition Reports > All Traffic > Referrals Drop down the menu and select the correct site. When you login into Google Analytics, you’ll see the site you’re analyzing in the top right hand of the page. Step One – Select the Correct Google ProfileĬheck to see if you’re using the correct Google Analytics accounts, profiles, and views. So with that in mind, here’s how to check backlinks in Google Analytics.Īnd if you’re looking to check backlinks like a ninja, part two of the guide dives into advanced techniques. And you’ll learn how in this simple three-step guide.īut in Google Analytics, backlinks are called referrals. You can use Google Analytics to track your site’s backlinks.

Check backlinks